franky ly.
a clarity-driven product designer.
currently an ai design analyst for handshake • design innovation alum @ uc berkeley • orange county, ca
view my designs ↓
SMBMarket • SaaS • Desktop
Drove user subscriptions by 144% by designing a deal pipeline and calculator to streamline buyers' workflows.
Alana • E-commerce • Mobile
Reimagined shopping experience to enhance product authenticity and customer trust.
UC Berkeley Undergraduate Office • EdTech • Content Design
Established the information architecture of experience map to guide students through major selection.
Skyportal • Research Tech • Desktop
Improved layout to optimize astronomy data viewing for researchers.
franky ly.
a clarity-driven product designer.
my background
01 currently an ai design analyst @ handshake
02 design innovation alum @ uc berkeley
03 orange county, ca
view selected work below ↓
SMBMARKET • SAAS • DESKTOP
Drove user subscriptions by 166% by designing a deal pipeline and calculator to streamline buyers' workflows.
ALANA • E-COMMERCE • MOBILE
Reimagined shopping experience to enhance product authenticity and customer trust.
UC BERKELEY • EDTECH • CONTENT DESIGN
Established the information architecture of experience map to guide students through major selection.
SKYPORTAL • RESEARCH • DESKTOP
Improved layout to optimize astronomy data viewing for researchers.