Franky Ly

I design experiences that prioritize ease of use and inclusivity

Business Purchasing Platform

Drove user subscriptions by 144% by designing a deal pipeline and calculator to streamline buyers' workflows.

SMBMarket • Business Deal Marketplace • Desktop

Fraud-Free Marketplace

Reimagined shopping experience to enhance product authenticity and customer trust.

Alana • E-commerce Tech • Mobile

Astronomy Data Management

Improved layout to optimize astronomy data viewing for researchers.

Skyportal • Research Software • Desktop

Major Declaration Roadmap for Students

Designed the information architecture of experience map guiding students through major selection.

UC Berkeley Undergraduate Office • EdTech • Content Design • Coming Soon!